"As the excellent film BUYER BE FAIR makes clear, fair trade is a win/win situation for both producers and consumers.

At Patagonia, we use 100% organically grown cotton, for which we pay a higher price than for conventionally grown cotton. For sewing we use only factories that subscribe to fair labor practices. The end result is a superior product that causes the least amount of harm to the environment and employs people in better-paying jobs and healthier working conditions.

Now it is a matter of educating consumers about the advantages of fair trade. I hope BUYER BE FAIR gets the distribution it deserves as it will have a significant role in providing that consumer education. I certainly intend to use BUYER BE FAIR here at Patagonia as a teaching tool for our own employees."

-- Yvon Chouinard
Founder and Director
Patagonia, Inc.

"BUYER BE FAIR will have a huge impact. It's moving, it's gorgeous, it's engaging, and the viewer feels empowered, not preached to."

-- Frances Moore Lappé
Author of "Diet for a Small Planet" and "Democracy's Edge"

"The BUYER BE FAIR film makes one simple point: as consumers we have the power. When we buy products with eco-labels like the Forest Stewardship Council and Fair Trade we really make a difference, for both people and nature."

-- Barbara Bramble
Senior program advisor for international affairs
National Wildlife Federation

"BUYER BE FAIR offers an engaging look into one of the hottest topics in today's marketplace. Its straightforward approach illuminates the considerable and increasing power that is in our hands as consumers to have a direct impact on the lives (and environments) of countless people. This film helps people understand WHY to care and WHAT to do."

-- Daniele Giovannucci
World Bank
Senior Consultant and author of "The State of Sustainable Coffee" and "Coffee Markets: New Paradigms in Global Supply and Demand"

"BUYER BE FAIR is an excellent introduction to how fair trade can be a win-win innovation in the marketplace. Students will enjoy the clear exposition, and teachers will find that the documentary opens many doors to classroom discussion. The documentary has two parts - one on coffee and one on lumber - that can be seen and discussed in two separate class sessions."

-- Michael Kevane
Associate Professor of Economics
Santa Clara University

VIEWERS' COMMENTS after March 30, 2006 KCTS/9 broadcast

"Please extend my thank you for the wonderful show on Fair Trade. I had my daughter watch it and I think it had an impact. I cried to know that instead of NOT buying products that are hard not to buy (ie Made in China) I am aware of ways TO BUY that help the planet sustain itself. THANK YOU SO MUCH!!! Wouldn't it be nice if Seattle could become a Fair Trade City!!"

"I want to commend KCTS for showing the wonderful program last night, titled BUYER BE FAIR. It is this kind of program that can have a lasting impact on people's social consciousness! I hope that you will broadcast it again. Thanks very much."

"Thank you for presenting the excellent program BUYER BE FAIR. I look forward to seeing it listed again so I can alert friends to watch it."

"Your show today has been the best thing to come along that I've ever seen and offers hope if nothing else and most certainly I thank you with all my heart."